How much should I sell leads for? Understanding average lead sale prices and factors that impact lead price

How much should I sell leads for? Understanding average lead sale prices and factors that impact lead price

Selling leads is a lucrative business in the UK, but determining the right price for your leads can be a challenge. Understanding the average lead sale prices and the factors that impact lead price is key to maximizing your return on investment. In this blog post, we'll take a closer look at the average lead sale prices in different popular service categories and the factors that impact lead prices. We'll also highlight the benefits of using Referr.co.uk, the best platform for selling leads in the UK.

How to price your leads | person working hard at laptop to price their leads to maximise sales

Average Lead Sale Prices in Different Service Categories

The average lead sale price varies depending on the service category. Some of the most popular service categories in the UK include insurance, mortgages, personal loans, and payday loans. On average, insurance leads can fetch anywhere from £5 to £270 per lead, with the price depending on the type of insurance, the quality of the lead, and the conversion rate. Mortgage leads can sell for anywhere from £44 to £400 per lead, with the price depending on the type of mortgage, the quality of the lead, and the conversion rate. Personal loan leads can sell for anywhere from £10 to £250 per lead, with the price depending on the loan amount, the quality of the lead, and the conversion rate. Payday loan leads can sell for anywhere from £5 to £20 per lead, with the price depending on the loan amount, the quality of the lead, and the conversion rate.

Industry Low Price Avg Price High Price
Banking £ 5 £ 132 £ 250
Insurance £ 10 £ 132 £ 272
Financial Services £ 15 £ 132 £ 400
Healthcare £ 11 £ 124 £ 286
Pharmaceutical £ 11 £ 124 £ 286
Manufacturing £ 16 £ 16 £ 16
Marketing Agency £ 39 £ 114 £ 225
Mining £ 25 £ 25 £ 25
Construction £ 25 £ 25 £ 25
Energy £ 25 £ 25 £ 25
Nonprofit £ 9 £ 25 £ 43
Education £ 9 £ 42 £ 66
PR £ 19 £ 104 £ 225
Communications £ 19 £ 104 £ 225
Media £ 19 £ 85 £ 191
Professional Services £ 21 £ 104 £ 225
Consulting £ 21 £ 104 £ 225
Real Estate £ 13 £ 102 £ 225
Retail £ 6 £ 27 £ 41
Wholesale £ 6 £ 27 £ 41
Consumer Goods £ 6 £ 79 £ 182
Technology (Hardware) £ 20 £ 159 £ 370
Technology (Software) £ 29 £ 162 £ 370
Transportation £ 22 £ 85 £ 182
Auto £ 22 £ 85 £ 182
Travel £ 22 £ 85 £ 182
Telecom £ 24 £ 44 £ 64

Factors that Impact Lead Price

The price of a lead is determined by several factors, including the quality of the lead, the conversion rate, the type of product being offered, and competition. The quality of the lead, which includes factors such as the lead's age, location, income, and interest in the product, is one of the most important factors that impact lead price. A high-quality lead is more likely to convert into a sale, which makes it more valuable to buyers. The conversion rate, which is the percentage of leads that convert into sales, is also an important factor in determining lead price. The higher the conversion rate, the more valuable the lead is to buyers. The type of product being offered also affects lead price, with high-value products like life insurance and re-mortgages typically fetching a higher lead price than low-value products like pet insurance and small personal loans. Competition also impacts lead price, with a lower price if there are many sellers offering similar leads and a higher price if there is limited competition.

Benefits of Using Referr as someone selling leads to pay-per-lead clients

Referr.co.uk is the best platform for selling leads in the UK, offering a convenient and efficient platform to connect with potential buyers and sell leads at a competitive price. With Referr, you can reach a large pool of potential buyers and get the best price for your leads. The platform also offers a pay-as-you-go basis, so you only pay for the leads that you sell. In addition, Referr offers a secure and trustworthy platform for selling leads, with a team of experts available to assist you every step of the way. If you're looking to sell leads in the UK, Referr is the best choice for you.

In conclusion, understanding the average lead sale prices and the factors that impact lead price is essential for maximizing your return on investment when selling leads. By using Referr.co.uk, you can connect with potential buyers, get the best price for your leads, and sell leads in a secure and trustworthy platform. So, if you're ready to start selling leads, sign up with Referr today.


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